Anita, a midwife friend of mine, and I have been going around our city of just over 100,000 people distributing flyers for her birth center and homebirth practice and Midwifery Today’s Eugene conference programs. We take our flyers with pins and tape and tack them on bulletin boards in health food stores, community services agencies, the public library and many other places.
This has been a terrific outreach for both of us. We’ve learned a lot about our community’s resources while carrying out marketing efforts. It has been so fruitful and fun that I recommend that midwives and doulas do a similar outreach in their communities. One of the best parts is that while we’re driving around we are talking, ranting and otherwise solving all of the problems in birth today. The other delight is the amazing people we’ve met who are part of our community.